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| eThinker -  MCR's newsletter October 2009 This white paper identifies key challenges that business and technical management face with their financial management software. Whether your current systems provide inaccurate data and delays in gathering financial information, or if you just do not have the time or resources to keep your financial systems running smoothly, there is hope. What makes your company extraordinary? What is it about your service that forces a consumer to share your name with friends? What aspect of your product sets it so far apart from the competition that it almost stands alone? What makes your business remarkable? If you are not sure how to answer these questions, then you need to understand the concept of the Purple Cow, an exciting business concept explained by Seth Godin in his bestselling book of the same name. | |
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